Lucia Pannese graduated in Applied Mathematics, has more than 20 years of managing experience in innovation & research projects with a special focus on digital interactive technologies to deliver user experiences. In Feb 2004 funding partner of imaginary, where she covers the role of CEO and research director, she is heavily involved in European research around enabling technologies, specifically Serious Games, gamification and digital interactive technologies for learning, training and behavioral change across several sectors, particularly health & care and training. With numerous publications, she is often involved in international conferences and organizing local as well as international events.