Marci Ma

I am a doctoral researcher at Open Lab, Newcastle University, UK, exploring the intersection of AI-driven curation, digital exhibitions, and interactive storytelling. My work investigates how audience-centred AI tools can transform digital art experiences, enhancing accessibility, engagement, and interactivity in museum and gallery contexts. With a passion for interaction design, visual communication, and curatorial practices, I take an interdisciplinary approach to reimagining narrative design in digital spaces. My research aims to bridge technology and creativity, ensuring AI serves as a meaningful collaborator in cultural storytelling.